After a string of partnerships with deliberately un-fashion American brands—Hanes, Bass, Champion—Re/Done’s next collaboration will genuinely surprise you: It’s a capsule of upcycled vintage with Attico. You likely saw both brands tease the news on Instagram last week, but they’ve given Vogue a first look at the highly limited, soon-to-be trophy pieces here.
First, the backstory: Re/Done’s Sean Barron met Attico’s influential Italian designers, Giorgia Tordini and Gilda Ambrosio, at a dinner in Paris and quickly noticed the singular ways they wear their Re/Dones: For Tordini, it’s usually with pumps and a silk blouse, while Ambrosio might mix her jeans with an XXL jacket and shield sunglasses. Both women wear them with silky Attico kimonos, too; it’s the item they launched with in 2016. (For the uninitiated, Attico translates to penthouse and took its initial cues from vintage robes and slip dresses.) After dinner, Barron asked the duo to swing by Re/Done’s HQ in L.A. the next time they were on the West Coast. “We started talking about our philosophies for our businesses and whether or not we could do something together,” he explains. “At first, it didn’t seem like it made sense from my brand’s perspective, since we’ve only been working with heritage American brands. But the spirit of Attico falls right in with Re/Done’s—we’re both honoring the past.”
“We each start with vintage but in different ways,” Tordini adds. “Gilda and I love to do research at vintage stores and archives, so we asked Sean to take us to these big warehouses in L.A. where we could find authentic pieces.” They spent an entire day digging through the rag houses, unearthing kimonos, floral dresses, jeans, and “anything that inspired us in that moment.” When they got back to the studio, they quickly figured out what they were going to do: Deconstruct, reconstruct, tailor, and twist their finds into brand-new, one-of-a-kind garments. The first group of pieces will go live on Re/Done’s website in mid-May, along with select retailers including MatchesFashion.com, Barneys, and Selfridges.
It’s not a coincidence that the launch is happening a week before Earth Day. Sustainability is a core value for Re/Done, and while upcycling is an emerging trend in luxury fashion—see Marine Serre, CDLM, and Erin Beatty’s new line, Rentrayage—Attico will bring it to a new audience of fashion obsessives. This is the first time Tordini and Ambrosio will offer true, authentic vintage to their customers, but it likely won’t be the last: “With the amount of clothes that are around today, Gilda and I thought it was important to do something with pieces that already exist, in the interest of saving materials and giving new life to something,” Tordini says. “It’s such a good message, and we’re thinking about moving more in that direction for our brand.”