Back in 2003, Jake Gyllenhaal almost became Spiderman. At the time, Marvel’s arachnid action hero was played by Tobey Maguire, who decided, after the release of the first Spiderman film, to play hardball about signing a longer contract with the studio. As a result of failed negotiations, director Sam Raimi met with Gyllenhaal about stepping into the Spiderverse. That didn’t quite pan out: Maguire remained Peter Parker and Gyllenhaal, a Hollywood hunk by every measurable standard, was forced to live out the next 16 years without a superhero franchise. That changes this week with the release of Spiderman Far From Home, where Gyllenhaal plays Mysterio, an older, wiser, foil to Tom Holland’s Spiderman. And how better to show the passing of time, the evolution into a complex, possibly villainous character than to add a fun accessory to one’s look? Enter Jake Gyllenhaal’s divisive gold chain.
While doing press for Spiderman Far From Home, Gyllenhaal has worn a variety of jewel tone suits with sweaters and a thin gold chain around his neck. Nothing has divided the Internet more, to the point that Jake Gyllenhaal has been trending on Twitter. Is this all some elaborate promotion stunt for Spiderman? Possibly. But this is also fashion, people, and Jake Gyllenhaal is at its fore. Earlier this year, while attending the Sundance Film Festival to promote Velvet Buzzsaw, Gyllenhaal sported a range of crafty knitwear and dip-dyed shirting—taking a page straight from Vogue Runway’s menswear trend report. It’s not surprising, then, that on the very week we announced the Spring 2020 trends, Gyllenhaal has already adopted Spring’s biggest vibe: Louche, luxe loverboy. Seen at Dries Van Noten, Casablanca, and Saint Laurent, the sultry look comes with an intentional side of skeeze—and that’s not a bad thing. After seasons of streetwear and austere minimalism, we’re welcoming a little heat back into fashion with open arms. What’s more, plenty of men in fashion have already adopted the look; the proof is in our street style slideshow.